Scott McGregor “Transforming Innovative Technology to Market Making New Products” 408-385-1014

http://www.smcgregor.com 412 Kings Court, Campbell, CA 95008 InnovationMgr@smcgregor.com

C-Level Executive – New Product Innovation
Leader of Product Management, Software Development and Usability Departments
Entrepreneurial Start-ups to Established Market Dominance and Fortune 500 corporations

Innovative New Product Strategy / Visionary Leadership / Growth, Profitability and Brand Recognition /
Web Services, Desktop Software & Network Appliances / Consumer, Small-Medium Businesses & Enterprise Markets

Conception & Business Cases to New Product Introduction & Market Leadership / Cross Functional Teams / Agile Development /
Passion for Usability / User-Centered Design / Human Factors Engineering / Usability Testing / Multiple Patents Pending

SUMMARY

Over 20 years experience in executive roles including CEO, COO, CTO, CMO, and VP of Engineering, and Product Strategy at multiple start-ups. Repeatedly transformed innovative technologies into market making products in Product Line and Executive Staff roles.

Within just 2 years, increased sales from $500K to $10M, established a new market category with PlaceWare as the market leader and facilitating their IPO by transforming the pre-existing Xerox PARC "toolkit" into the PlaceWare WebConferencing Center (now Microsoft Live Meeting™). Established multiple Business Partnerships with Teleconferencing vendors. Over 1 million people use this product every day!

Developed strategic plans defining disruptive innovative new products and services for numerous start-ups including Light Crafts, Nevis Networks, MobileEverywhere, PlaceWare, Social.Net, Teknowledge, SeeItFirst and Data Digest, plus established market leaders and Fortune 500 companies such as Hewlett-Packard, Intuit and Sybase. Products have won cover notices, awards, favorable reviews and editorials praising ease of use.

Led development of more than 20 innovative new products in many different application areas, including Networking, Security, Mobile, Web2.0 Advertising, Streaming Media, Web Conferencing, Social Networking, Business Analytics, Sales tools, Online shopping, Email, and CASE.

Managed organizations as large as 50. Led staff in multiple functional areas including product management, engineering, technical training, graphic and UI design, technical writing, and marketing managers, providing leadership and direction for members of multiple divisions.

Managed development efforts with offshore and remote development organizations for multiple companies. Led a variety of distributed development projects, including deployment of Hewlett-Packard’s High Performance Engineering Environment to over 50 engineering organizations worldwide.

Great Communication skills. Developed Product Marketing materials, IPO road show, S1 materials and Demos. Authored Collateral, Screenplays, Storyboards, Videos, Live Stage, and Exhibit product demonstrations, delivered to audiences of 2 to 2000, at many tradeshows, including DEMO 2004.

In just 12 months, recruited 12 engineering professionals including many Stanford PhDs, and LLNL and NASA engineers to Data Digest, developed a complex new product and introduced it to market. Developed a new product innovation methodology that shortened development time by up to 70%.

BA Haverford College Additional Graduate Studies in Computer Science at Stanford University

MS / MBA Carnegie Mellon University Graduate Business Instructor for Graduate Management Courses at UCB, UCSC and Univ. of Phoenix.
Assns: ACM, IEEE, SIGCHI, BayCHI. Founding member & past president SV Assn for Software Design and World Wide Inst. of Software Architects.

EXPERIENCE

SWIFT DESIGN GROUP, Managing Director, CTO & CMO, Innovative Product Strategy, from technology to market making products, 1994-present

Help perform technical due diligence on and found companies, developed business plans, product plans and product designs. Invented products; wrote and filed for patents on Network Security, Wireless Networking Devices, Mobile Networking, Document Compliance, Network Back-up, and Web2.0 Ads.

LIGHT CRAFTS, Chief Operating Officer, Digital Photography Products, 2007-2008
Doubled formerly flat sales in first 3 months. Built up Marketing and Engineering teams. Defined new photo editing, archive and distribution web service.

INTUIT, Sr. Engineering Manager, Consumer Tax Division (TurboTax) , Consumer Tax Software Authoring, 2004-2005

Led new Advanced Research team creating radically new authoring platform for Tax Developers to dramatically increase productivity and product usability.

SEEITFIRST, Vice President, Engineering & Chief Product Marketing Officer, Streaming Video, 2002-2003

Designed an innovative mobile video product for Toyota of Japan that works over cellular bandwidth to support remote diagnosis for service in the field.

DATA DIGEST, Vice President, Engineering & Product Strategy, Innovative Business Analytics for Non-Statisticians, 2000-2002
Recruited and Staffed Senior Engineering team at height of Dot Com boom, and delivered break through product within 12 months.

PLACEWARE, Sr. Product Manager / Program Manager / Architect-Designer, Web Conferencing, 1998-2000

Led design of the PlaceWare WebConference Center now Microsoft Live Office™. Established “Web Conferencing” as a tracked market category.

KAIROS SOFTWARE, Sr. Project Manager / Designer / Art Director, Sales Training & Presentation Applications, 1997-1998

Managed Creative Services department. Led development of 1^st content title, based on Geoffrey Moore's Crossing the Chasm.

TEKNOWLEDGE, Sr. R&D Project Manager, Artificial Intelligence and Web support for World Wide Presentations and Sales Assistance, 1995-1997
Developed Web Conferencing predecessor for DARPA. Created commercial solutions integrating AI, Database and Web technologies.

SYBASE, Director, Engineering Services, Standardized Software Engineering Processes across the company, 1994-1995
Responsible for all Software Engineering Tools Development, Purchase, and Training. Managed Final, Cross Divisional QA and Configuration Mgmt.

ATHERTON TECHNOLOGY, General Manager, Ahead Software Division, CASE, OODB Repository and SCM Tools, 1990-1994

Founded and managed new Applications Software Division. Later, spun out as Prescient Software, which I helped found and led as Founder and CEO. `

HEWLETT-PACKARD, R&D Project Manager / Engineering Productivity Manager, Computer Equipment and Software,1980-1990
R&D Project Manager, Information Systems Division, Computer Aided Software (CASE) applications
Engineering Productivity Manager, Corporate Computing Center, Wide Area Network Applications and Mainframe/Minicomputer/Workstation interactivity